Promoting on The Internet

by: Earl Williams
The NetMarketer

Promoting your small business on the Internet is crucial in today’s world. You will either hire a professional to write out a web press release and have it reviewed by an editor, or you can be bold and take you chances by writing it yourself. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the Internet, and little to be lost. If you company is Internet based to begin with, this is a no-brainer, of course. But things are rapidly changing on the Web, and those marketing strategies that worked a few years ago may not work as well today. Here are a few things you can do to expose your business to potential new customers that work today, but may not in a few years.

SEO. Search engine optimization. For the Internet entrepreneur who wants their website to be a success, this is the first step toward ensuring that success. Unless you have unlimited funds with which to advertise your product, this is a step you cannot afford to skip. Optimizing your website is the equivalent of building your brick-and-mortar store in a major shopping district as opposed to halfway down a dirt road with an old rusty sign pointing in the other direction. Its importance cannot be overstated. There are many facets to SEO, and not enough room in this article to get into them. Fortunately, few topics have been as exhaustively written about. Do a Google search of your own, and you will find plenty to read.

Pay Per Click. This is another fine way to get your Internet business off and running. Google, Yahoo, offers this service! MSN to just name a few. But remember, this could easily become a very costly endeavor if you are getting many tire kickers, and no buyers. This is where you will be paying for people to view but not pay. With Google Ad Words, you’re going to have the most potential traffic, but you may also have the most competition for the best keywords.

What does this mean? Well, Ad Words (and the others) work by letting you create an advertisement (usually a headline and a couple of sentences). You then must choose the keywords that will activate your ad. Then you place a bid on how much you’re willing to pay per click of your ad, depending on each keyword. It all sounds a lot more confusing than it is. The benefit of this type of advertising (as opposed to, say, banner advertising), is you only pay when you have been ensured of a visitor. Of course, what you do with that visitor is up to you and your own marketing skills.

Articles and inbound links is the next to SEO, this is the most powerful section of strategy for the up and coming Internet business owner. In order to move up in the search engine rankings, you must have incoming links (back links, as they’re called in the SEO world). When the search engines see a website with a lot of natural inbound links, they begin to see the website as an authority on whatever subject the site is about. Thus, the site’s ranking begins to improve. There are many ways to go about getting back links, but one of the best ways is through writing articles.

There are article “farms” on the internet, which host your articles for free and then sell them or give them away to other website owners, who are hungry for content. This benefits you because at the end of the article you will have included your name and a link to your website. Every time someone grabs your article to put on their website, you get another important link. There are a million successful strategies for marketing on the Internet, but these are the three building blocks. Go and research them, and your business will be the better for it. Don’t waste your money, time, and sanity wondering whether or not you will receive this exposure to your site. Go get it yourself.

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About the Author: Earl Williams is a real entrepreneur who makes it easy for you to build your home-based business and earn a substantial income from home, learn how by Visiting: http://www.NetMarketer.org/pips1.htm