Friday, July 27, 2007

Writing Autoresponders that Sell

Copyright: Earl Williams
The NetMarketer

Since customers generally ignore sales letters, an effective autoresponder should not sound like you are trying to sell something. Instead, it should sound more like an update or a friendly reminder to visit your web site. In the subject line, you should include your company name so people will know it's from you. Since spamming has become a big issue in recent years, wording your message and your subject line correctly will keep your message from the bulk mail pile.

The key to writing effective autoresponder is to have a clear objective from the beginning. Since autoresponder are being sent to those who are interested in your goods and services, chances are they have already visited your site or have made a purchase in the past. Autoresponder are a way to earn repeat business or to sell a new product. They should not be long and they should have a point that is easy to understand.

While many people use autoresponder as a way to reach a large number of people without having to send each person on their mailing list a personal message, you should keep in mind that automated messages do not sell products. Even though your message will be read by thousands of people, making each of them feel special is the goal. Those who receive your message should feel like it was to them from you personally. When writing your message, use a conversational tone. Always include your full name, your company name, and URL so customers can click on it easily when they want to visit your site. Your message should only be one or two paragraphs in length and should mention your web site once or twice.

Don't use autoresponder to plug everyday products. This is a waste of time and if those on your email list receive too many messages, they will want to opt out. Save autoresponder for holidays, special sales, new products launch, or any other time you have something important to say.
In your opening paragraph, introduce your product. Tell the customer when it is available and where they can find it. Since most people do not take the time to read entire emails from companies and small businesses, you should include contact information in the beginning and at the end of your message. In the second paragraph, you can describe the benefits and features of the new product and offer advice on using it.

After sending autoresponder, track their progress to see how many hits you receive as a result. If your message was effective, you will experience an increase in business a few hours after sending the message. Give it a few days to measure the success of your autoresponder.

You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.

About the Author: Earl Williams is a real entrepreneur who makes it easy for you to build your home-based business and earn a substantial income from home, learn how by Visiting: http://www.NetMarketer.org/pips1.htm

Thursday, July 19, 2007

Leisure Audio is working for me as I write!

Copyright: Earl Williams
The NetMarketer

I recently became a member of Leisure Audio books, and I want to share my humble opinion with you today.

This is like nothing I have ever experienced before, I was shocked to find that is totally unique, neverseen before, and I believe it to be revolutionary, and I'll explain why.
In my past experience, you join a typical program, they give you some cheesy promo tools, and they never say a word to you, they just expect you to go out and recruit as best you can on your own...

This is totally and utterly different.

First of all, the products rock, there's a huge selectionof topics on virtually any niche you can think of...all delivered in licensed .wma or Real format, so anyonewith a computer, an iPod, or mp3 player can instantlyenjoy these fine audio books, at their leisure...

Second, you don't have to recruit, to earn nice money, youcan simply sell these real products to real people, and theywill be glad to have them to listen to...

Third, the commissions you can earn, are much higher than normal, and I really like that.

Fourth, it's so easy to set up a website and dominateany niche you choose, because the training is so good,it makes it easy to get started right away.

Fifth, I don't have any of the order filling problems, of offering a real product, Leisure Audio books, has ithandled, for me. Lucky me;~)

With Leisure Audio books, I feel at completely at easeoffering anyone hi quality hi fidelity products andthe diversity is astounding! They have over 6000 titlesmeticulously sorted into 160 categories in a feature- packed store.

I had no idea know that there are at least 50,000 identifiableniche markets that can be independently addressed in the searchengines for audio books! I do know now and I am out there selling...and for the first time it is working!!!

Plus it's a huge relief to have the experts, Rod and Kevinhelping me succeed, I almost feel like I have a huge"cheat" over everyone else, because I'm a part of a caringorganization, who really coach, and really train, and reallywant me, and you, to succeed, no matter what the skill level.

So, I would have to sum it up like this, if you're tired ofan endless line of hype, smoke and mirrors, and you'd liketo gain traction, start making a financial difference inyour family's lifestyle, and have a legitimate, honest, realway to make money online...you owe it to yourself to checkout Leisure Audio Books.

Don't believe me, I'm a happy member, and of course I'm biased, so do a check on Rod and Kevin, and I'm sure you'll find the truth is that they are for real, and these are great products that virtually sell themselves.

I recommend that you see for yourself - GO RIGHT NOW, and take in the information presented on the website.
http://6395.leisureaudiosales.com

You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.

About the Author: Earl Williams is a real entrepreneur who makes it easy for you to build your home-based business and earn a substantial income from home, learn how by Visiting: http://6395.leisureaudiosales.com

Thursday, July 12, 2007

Pay Per Click vs. Traditional Advertising Online

Copyright: Earl Williams
The NetMarketer

Pay per click advertising has been slowly gaining speed as the way to go in online advertising since its start in 2002. The minimum cost to set up an account has really come down which some believe makes pay per click advertising one of the most cost-effective ways to advertise online. Other forms of advertising online, including regular search engine inclusion, banner ads, cross-linking and listing with directories, can have decent result but few are as effective and affordable as pay per click. This doesn't mean you should choose pay per click and avoid other forms of advertising, a good combination is always the best decision for any business, whether on the net or in the real world marketplace.

Minimum deposits on pay per click account vary greatly but are usually between 5 and 25 dollars with a $50 minimum in order to keep the account open. The way PPC usually works is that you will link a credit card or bank account to the pay per click account and when your balance hits a certain amount the money is withdrawn automatically from your payment source. Other traditional forms of online advertising generally expect full payment up front for a certain amount of time. This can be a little daunting when trying an advertising method for the first time and you're not sure what kind of results you're going to get for your money. Unfortunately, advertising is often a trial and error system.

The major benefit of pay per click advertising is that you don't pay unless a visitor clicks your advertising link. This usually means a higher percentage of your advertising budget actually leads to customers. Read the terms of any pay per click site that you're considering since some guarantee clicks as an incentive. People who are getting paid or getting advertising from the company usually produces these clicks. These are not beneficial to your business and should be avoided. Other forms of advertisings may not take as much time to perfect as pay per click advertising. With PPC you can expect to spend an amount of time every week reviewing your keywords and revising your ads and the keyword they are linked to.

Both pay per click and traditional online advertising have their strengths and their weaknesses. Pay per click advertising may cost less but it also takes up more valuable time. The results are targeted to an extent but may not necessarily lead to interesting customers so weekly revising is needed for each keyword account. Traditional advertising may cost more but are usually intended for superior targeting of customers. The traditional forms of advertising online don't call for quite as much upkeep as PPC advertising requires.

You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.

About the Author:
Earl Williams will show you how to build an online business from your own home. He will give you a verity of business to choose from. You can learn more by visiting:The Plug-In Profit Site

Sunday, July 08, 2007

Search Engine Optimization That Anyone Can Understand

Copyright: Earl Williams
The NetMarketer

Search engine optimization, or SEO, is used by online businesses as a way to increase their chances of being in the top ten rankings on search engines. Because most consumers only look at the top three or five websites listed, being that high in ranking increases the possibility of making a sale. Because there are many tricks to using SEO, you may become confused easily if you are not used to it.

The best ways to use SEO is to add keywords and phrases to your web pages and create back links to your website so potential customers will be able to find your site regardless of whether they use a search engine or not. Search engines use web spiders that search each website and sites connected to it in order to create rankings. While this occurs very quickly, search engines actually check millions of pages checking for sites that are frequently mentioned online. Adding keywords and phrases and adding back links on other websites are easy ways to increase your web presence.

Those using search engines use keywords and phrases. After creating your website, you should conduct research to find the most popular keywords that people use when looking for goods and services similar to the ones on your website. Each page within your site should include keywords in the content, Meta tags, and in the heading of your page. Choosing keywords is not an exact science. Since you cannot read the minds of those using search engines, you will need to choose words and phrases that are common. Search engines have free tools you can use to determine which words are the most popular for your website.

You will have to update keywords each month since the popularity will chance and words will no longer be used as much as they used to. Update your web pages when adding new content or sections of your website. This will help increase the number of hits you receive. Track your hits to see where they are coming from so you can have a better understanding of which words work the best.

Creating back links is another way to increase your web presence. Back links are simply links to your web site. They can be added to your blog, articles you submit to article directories, press releases, and other web sites. The more back links you have, the higher your search engine ranking will be. Adding keywords to your press releases and articles will also help.

SEO is not difficult to achieve once you get the hang of it. Start by adding keywords and phrases in order to begin using SEO. Add back links whenever possible so you will gain more exposure on the web. Track where all of your traffic is coming from so you can market in areas that generate the most traffic.

You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.

About the Author:
Earl Williams will show you how to build an online business from your own home. He will give you a verity of business to choose from. You can learn more by visiting:The Plug-In Profit Site