Copyright: Earl Williams
The NetMarketer
Today's article is about communication for large and small business alike. If you'll been watching TV here in the USA lately you have notice a different in the way the major networks do some of their broadcasting. I'm talking about the news channels and The Oprah Winfrey Show. They all are now using Skype.
And for those of you who don't know what Skype is and how it relate to your business, then just keep reading and I will attempt to explain it in detail because I think it is a great way for the small business person to communicate with it's clients and affiliates just like big businesses, regardless of where they live. By now you are asking yourself this question:
What is Skype?
Skype is a piece of software that customers can download to call other people on Skype over the Internet for free and make and cheap calls to phones and mobiles worldwide.
If you notice on main line media these days everyone is going to Skype for communication including the Oprah Winfrey Show. Every day when she interviews her guests now, they are using Skype. She is using the new "Face to Face Video Calling"
"Video calling has emerged as a very popular way for people to communicate online" said Mike Bartlett, director of product strategy for Skype. "Whether it's saying hello to your daughter at college or reading a book to your child while you're away on business video calling lets you have the conversations that make a difference and it really feels almost as good as being there."
With the all -new Skype, people can experience the benefits of free face to face video calling. It's now easier to start a video call and experience full screen video, which makes conversations more intimate and engaging.
Additionally, a new built in bandwidth manager ensures that consumers have the very best Skype video calling experience possible even on a low bandwidth connection.
If you have a fast enough connection (recommended 400 Kb/s or higher), a dual core processor PC and a Skype Certified High Quality Video web cam, Skype delivers up to 30 frames-per second High Quality Video. (Most new computers come with most of these features).
Now you can use the same product to make your phone calls domestic or international at a very low rate.
Skype comes with some really useful free features like Skype to Skype calls, video calling and instant messaging (IM). But, when you take out a subscription or purchase a little pay as you go Skype Credit you can do so much more. And the great thing is that you'll save loads of money in the process.
Free
Skype to Skype video and voice calls are always free. You can also have group IMs and conference calls with lots of people on Skype.
Pay As You Go
Make local, national and international calls any time of day and send text messages anywhere in the world direct from Skype with pay as you go Skype Credit.
Buy now - Pay Monthly
Subscriptions include unlimited calls to landlines and additional benefits. Call any time of the day, any day of the week. Comes with a Skype To Go number and online number.
Learn More
Founded in 2003, Skype is revolutionizing the way people communicate around the world. Every day, millions of people use Skype to communicate for free through voice and video calls as well as instant messages. Many people also use Skype to call landline and mobiles with pay as you go
Skype Credit or a monthly subscription.
Skype certifies and sells hundreds of hardware products from more than 50 partners and works with third party developers to create software to extend Skye's functionality. Conversations over Skype can take place on computers, mobile devices and other Skype Certified hardware.
Skype generates revenue through its premium offerings, things such as calls to and from landlines and mobiles, voicemail, call forwarding and text messages. Skype has been downloaded more than half a billion times and is used in almost every country on Earth.
1) Skype - Out and Skype Calling Plan allows customers to call landlines and cell phones around the world at local rates. This is our best selling product.
2) SkypePro - a subscription to some of our best products in one easy package. Customers can call phones for free (minimal connection fee applies) and make cheap international calls from their cell phone. They also receive 50% off SkypeIn, free voicemail and a free Skype To Go number as well as discounts on hardware purchases.
3) SkypeIn - customers receive a Skype phone number, which other people can call from any phone worldwide. The package also includes free voicemail.
4) Skype Voicemail - never miss another message. Customers can set up voicemail so their contacts can leave messages when they are offline, unavailable or on another call.
For a more detailed explanation of many other features and improvements or to download Skype 4.0 for Windows visit: Skype Download
Please Note: For legal reasons we can't permit the promotion of Skype or Skype related products in China through affiliates. Any sales made within China will not be recognized by Skype and will be automatically reversed. Please be aware that affiliates based in China promoting Skype outside of China will be rewarded as normal.
My Disclosure
You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.
About the Author: Earl Williams is a real entrepreneur who is making money with his online marketing business using some of the largest Affiliate programs on the Internet. He makes it easy for anyone to build their ideal online business and earn a substantial income from home. Learn how to start your ideal business and start making money online by visiting his website: http://www.netmarketer.org/
Saturday, March 14, 2009
Thursday, March 12, 2009
How To Increase your Customer Base
Publisher: Earl Williams
The NetMarketer
When it comes to growing an online business, one of the most common and most effective strategies is to increase your customer base. This is often accomplished by a variety of means including, social networking, word of mouth, search engine optimization tactics and advertising. Advertising, when done correctly, can actually be the most effective means of growing your business and your customer base.
What is Advertising?
Advertising is defined as the process of attracting attention to you business, by paid announcements in the print, broadcast, or electronic media (online). Online advertisements usually take the form of banner advertisements, pay per click advertisements or search engine advertisements, text ads, pop-up advertisements and video or audio.
In order to increase your customer base, it's important to choose not only the right type of advertisement but also the right location and to follow up with accurate testing and tracking.
Here are five steps to take to make sure your advertising strategy will produce the results you desire will increase your customer base.
Step One: Who is your Target Audience? It's important to make sure your advertisement is focused on an individual group of consumers. Writing an ad that appeals to everyone is difficult and will most likely not generate the results you're looking for. Remember you can write 10 ads, each one directed at a specific market segment within your total audience.
Step Two: Create a compelling ad. Writing online ads is much different than writing an advertisement for offline print. The goal for offline advertising is typically to capture someone's attention and generate memory. The goal for your online advertisement is to motivate a click to your website.
Step Three: What is your goal for the ad? Do you want to collect subscribers for your ezine? Send visitors to your website? Generate interest for an upcoming product launch? Make sure the copy, ad type, and location all fit your goals and then make sure you're sending click throughs to a relevant page.
Step Four: How will you test your advertisement's effectiveness? The goal is to know how many people are responding to your ads. It can be as simple as sending them to a unique sales page. You won't know if your ad is working unless you have put measures into place to track it. Additionally, test your ad copy, size, graphics etc for results. Use two ads each with different headlines, calls to action or even size and send them to identical sales pages. Which ad performs better?
Step Five: Make sure each new advertisement integrates into your current marketing strategy. That means including your promotions, press and publicity and even your email marketing into your advertisement strategy and vice versa. The goal of advertising, beyond motivating a click through, is to increase and expand awareness of your company. The larger your customer base the larger your sales and profits.
Earl Williams is a real entrepreneur who is making money with his online marketing business using some of the largest Affiliate programs on the Internet. He makes it easy for anyone to build their ideal online business and earn a substantial income from home. Learn how to start your ideal business and start making money online by visiting his website: http://www.netmarketer.org
The NetMarketer
When it comes to growing an online business, one of the most common and most effective strategies is to increase your customer base. This is often accomplished by a variety of means including, social networking, word of mouth, search engine optimization tactics and advertising. Advertising, when done correctly, can actually be the most effective means of growing your business and your customer base.
What is Advertising?
Advertising is defined as the process of attracting attention to you business, by paid announcements in the print, broadcast, or electronic media (online). Online advertisements usually take the form of banner advertisements, pay per click advertisements or search engine advertisements, text ads, pop-up advertisements and video or audio.
In order to increase your customer base, it's important to choose not only the right type of advertisement but also the right location and to follow up with accurate testing and tracking.
Here are five steps to take to make sure your advertising strategy will produce the results you desire will increase your customer base.
Step One: Who is your Target Audience? It's important to make sure your advertisement is focused on an individual group of consumers. Writing an ad that appeals to everyone is difficult and will most likely not generate the results you're looking for. Remember you can write 10 ads, each one directed at a specific market segment within your total audience.
Step Two: Create a compelling ad. Writing online ads is much different than writing an advertisement for offline print. The goal for offline advertising is typically to capture someone's attention and generate memory. The goal for your online advertisement is to motivate a click to your website.
Step Three: What is your goal for the ad? Do you want to collect subscribers for your ezine? Send visitors to your website? Generate interest for an upcoming product launch? Make sure the copy, ad type, and location all fit your goals and then make sure you're sending click throughs to a relevant page.
Step Four: How will you test your advertisement's effectiveness? The goal is to know how many people are responding to your ads. It can be as simple as sending them to a unique sales page. You won't know if your ad is working unless you have put measures into place to track it. Additionally, test your ad copy, size, graphics etc for results. Use two ads each with different headlines, calls to action or even size and send them to identical sales pages. Which ad performs better?
Step Five: Make sure each new advertisement integrates into your current marketing strategy. That means including your promotions, press and publicity and even your email marketing into your advertisement strategy and vice versa. The goal of advertising, beyond motivating a click through, is to increase and expand awareness of your company. The larger your customer base the larger your sales and profits.
Earl Williams is a real entrepreneur who is making money with his online marketing business using some of the largest Affiliate programs on the Internet. He makes it easy for anyone to build their ideal online business and earn a substantial income from home. Learn how to start your ideal business and start making money online by visiting his website: http://www.netmarketer.org
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