Publisher: Earl Williams
Shop-Now Mini Mall
Link building is the number one most important factor to search engine rankings, yet it's one of the least understood topics. Not all links are treated equally. In fact, many links that webmasters seek out aren't even counted in Google at all!
If you want to succeed in the search engines, it's crucial that you follow link building best practices. What are these practices? Here they are.
=> Shoot for One-Way, High Authority Links from Related Sites
These three factors are the most important factors for determining link quality.
* One way - If the link is reciprocal, Google vastly discount the link.
* High authority - Getting one link from the New York Times is easily worth more than 10,000 links from brand new websites. Get links from high authority sites. In the past "authority" meant page rank, but today Google takes a lot more than just page rank into account.
* Related - If you have a ton of unrelated sites linking to you, Google will look at your site with suspicion. In natural markets, people link to one another within the same topics and industry. Search engine spammers on the other hand tend to buy links en mass from unrelated sites. Get links from within your industry.
These are the three most important factors for evaluating link quality.
Here's How You Can Build Thousands Of Incoming Links To Any Website with The Ultimate Link Building Dossier By Duncan Carver
=> Get a Mix of Link Sources
There are many different places you can get links from.
* Contextual - This is the best place you can get links from. If your site is mentioned in another site in relevant context, that's viewed very highly in Google's eyes.
* Static site links - Getting a link on someone else's site, especially authority and/or related sites is viewed highly by Google.
* Blog commenting - Blog commenting used to be an effective way to get ahead in the rankings, but comment spam has gotten commenting downgraded. That said, it can still help your rankings quite a bit.
* Forum postings - Forum postings with a link back to your site in the thread or in a signature can help your rankings as well, especially if the forum is related.
Getting a mix of link sources is the best way to appear organic while getting a fair volume of inbound links. Don't just use one technique - use them all.
=> Anchor Texts & Deeplinking
Most webmasters link primarily to their home page. If you do that, however, chances are you're missing out on a lot of link-juice opportunities to get sub-pages ranked.
Instead of sending all your links to your home page, link to relevant subpages. Get these ranked for long tail keywords. Your home page will also gain in ranking as a result. Focus on getting backlinks to pages deep in your site.
Also, make sure your anchor texts are relevant to the page they're linking to, rather than your home page. Anchor text is extremely important in determining the relevance of the link.
These are some of the more important link-building practices for getting ranked in the search engines. Diversify your link sources, deep link, get the right anchor texts and aim for high authority, related one-way links.
Here's How You Can Build Thousands Of Incoming Links To Any Website with The Ultimate Link Building Dossier By Duncan Carver
About the Publisher: Earl Williams is a real entrepreneur who own and operate his online mall. Shop-Now Mini Mall is the place whereby consumers directly buy goods or services from a seller in real-time online from a list of stores on our site. The consumer deals direct with the merchant for which we provide the store links. Our online shopping mall provides everything you need for shopping online.....
Sunday, April 10, 2011
Saturday, April 02, 2011
Google PPC versus Bing PPC
Publisher: Earl Williams
Shop-Now Mini Mall
Google AdWords wasn't the first search engine to come out with the PPC model, but they certainly are the biggest and most well known today. Does that mean you should ignore other engines like Bing?
No! In fact, there are many marketers who are making full-time livings on search engines like Bing without spending any money on Google at all.
What are the differences between AdWords and Bing and why might you choose one over the other? Here are the differences.
=> Conversion Rates
Out of AdWords, Yahoo and Bing, Bing traffic tends to convert the best. That means that out of 1,000 visitors, you'll tend to get more sales from Bing than AdWords or Yahoo traffic.
There are many theories about why that is. One common theory is that people using Google tend to be more savvy computer users and more discerning about where they spend their money.
Bing users on the other hand tend to be people who just left their browsers on their default search engines. They're less discerning with their money and their internet habits.
=> Volume
This is where Google AdWords wins hands down. For any given keyword, you can expect to get 10% or less with Bing than what you'd get if you bid on the same keyword in AdWords.
Does that mean you can't make significant money on Bing? No, it just means your strategy needs to be different.
=> Bidding Strategy
Generally, with AdWords you don't want to go for high-profile, high-competition keywords with high volume. The bid prices are just too high.
With Bing however, it's different. Bing's PPC bids tend to be a little bit cheaper than AdWords. There also tends to be less competition.
That means that on AdWords a keyword like "Lose lower belly fat" may be far too competitive and expensive. On the other hand, on Bing there will be competition but you may have a good shot at making money with the keyword.
Basically, on Bing you'll need to take advantage of the lower competition to bid on broader keywords. This will help you offset the lower search volume: You increase your total traffic by bidding on higher traffic keywords.
=> AdWords versus Bing
There are many similarities in strategies between AdWords and Bing. The principles of writing great ads and split testing carefully apply to both systems equally. Choosing the right keywords is as important in one as it is the other.
On the flip side, these two systems require very different strategies to master. AdWords often requires drilling down to very precise keywords in order to create profitable campaigns.
On Bing, your main challenge is often getting enough volume rather than getting your traffic to convert.
Each search engine is different and need different approaches. There's a lot of money to be made in both.
About the Publisher: Earl Williams is owner of -- Shop-Now Mini Mall is the place whereby consumers directly buy goods or services from a seller in real-time online from a list of stores on our site. The consumer deals direct with the merchant for which we provide the store links. Our online shopping mall provides everything you need for shopping online.....
Shop-Now Mini Mall
Google AdWords wasn't the first search engine to come out with the PPC model, but they certainly are the biggest and most well known today. Does that mean you should ignore other engines like Bing?
No! In fact, there are many marketers who are making full-time livings on search engines like Bing without spending any money on Google at all.
What are the differences between AdWords and Bing and why might you choose one over the other? Here are the differences.
=> Conversion Rates
Out of AdWords, Yahoo and Bing, Bing traffic tends to convert the best. That means that out of 1,000 visitors, you'll tend to get more sales from Bing than AdWords or Yahoo traffic.
There are many theories about why that is. One common theory is that people using Google tend to be more savvy computer users and more discerning about where they spend their money.
Bing users on the other hand tend to be people who just left their browsers on their default search engines. They're less discerning with their money and their internet habits.
=> Volume
This is where Google AdWords wins hands down. For any given keyword, you can expect to get 10% or less with Bing than what you'd get if you bid on the same keyword in AdWords.
Does that mean you can't make significant money on Bing? No, it just means your strategy needs to be different.
=> Bidding Strategy
Generally, with AdWords you don't want to go for high-profile, high-competition keywords with high volume. The bid prices are just too high.
With Bing however, it's different. Bing's PPC bids tend to be a little bit cheaper than AdWords. There also tends to be less competition.
That means that on AdWords a keyword like "Lose lower belly fat" may be far too competitive and expensive. On the other hand, on Bing there will be competition but you may have a good shot at making money with the keyword.
Basically, on Bing you'll need to take advantage of the lower competition to bid on broader keywords. This will help you offset the lower search volume: You increase your total traffic by bidding on higher traffic keywords.
=> AdWords versus Bing
There are many similarities in strategies between AdWords and Bing. The principles of writing great ads and split testing carefully apply to both systems equally. Choosing the right keywords is as important in one as it is the other.
On the flip side, these two systems require very different strategies to master. AdWords often requires drilling down to very precise keywords in order to create profitable campaigns.
On Bing, your main challenge is often getting enough volume rather than getting your traffic to convert.
Each search engine is different and need different approaches. There's a lot of money to be made in both.
About the Publisher: Earl Williams is owner of -- Shop-Now Mini Mall is the place whereby consumers directly buy goods or services from a seller in real-time online from a list of stores on our site. The consumer deals direct with the merchant for which we provide the store links. Our online shopping mall provides everything you need for shopping online.....
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